Monotype: Chaos Theory, Stop Violence
The Monotype brief was to promote a cause you feel strongly about through type. I chose Chaos Theory, a charity appropriated from America on the findings of Dr Gary Slutkin. The idea of violence being like a disease and in order to stop the spread you need to start at the root. The idea with this campaign was to use means that would capture the attention of young people in London, to give them something positive to focus on so they don't end up in prison, as the majority are just misguided. Music can and is a postive outlet, one that almost everyone can relate to.